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A Revolution in Understanding

Recent scientific studies indicate that you can take a placebo, know its a placebo, and still get the benefits of the placebo effect. Mind blowing, right?

Although the science around honest placebos is relatively new, the placebo effect is perhaps the most studied phenomenon in history. We aim to open the door so that all can be empowered to use these revolutionary new learnings for better wellness.

How We Can Help You

  • Real Relief. Inert Pills

  • Maximize Your Effect

  • Healthy Rituals

  • Radical Honesty

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OUR STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. OUR PRODUCTS ARE NOT INTENDED TO DIAGNOSE, CURE, TREAT OR PREVENT ANY DISEASE.

The Science Inspiring Us

Placebos Without Deception

In this groundbreaking study by Harvard's Ted Kaptchuk, patients with irritable bowel syndrome knowingly received a placebo and still reported significant improvement in their symptoms compared to those who received no treatment.

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The Role of Patient Beliefs in Open-Label Placebo Effects

This study shows that participants' beliefs about placebos play a significant role in open-label placebo effects. Physiological allergic reactions were significantly reduced in patients with a strong belief in the placebo effect.

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Open-Label Placebos Reduce test Anxiety and Improve Self-Management Skills

This study shows that open-label placebos may reduce test anxiety and improve self-management skills.

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Open-Label placebos reduces fatigue in cancer survivors

This study shows that open-label placebos may reduce fatigue for cancer survivors. Participants who took open-label (honest) placebos reported significantly improved cancer related fatigue, while the control group did not.

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A New Treatment in ADHD?

This study showed that pairing a stimulant with an open-label placebo may assist in stimulant dose reduction. ADHD behavior tended to remain the same when stimulant dosage was lowered when paired with an open-label (honest) placebo, and would deteriorate when it was lowered without placebo.

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Altered placebos and drug labeling changes the outcome of episodic migraine attacks

This study shows that open-label placebos may reduce migraine pain. Relative to no treatment, the open-label placebo accounted for more than 50% of the drug effect (Maxalt).

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Placebo

InnerCalm

$20.00 USD
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Potency*

*Studies indicate that paying more could increase the potency of the placebo effect.

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OUR PRODUCTS HAVE NOT BEEN TESTED IN CLINICAL TRIALS SO THIS RESEARCH DOESN'T APPLY DIRECTLY TO OUR PRODUCT, BUT WE FIND A COMPELLING CONNECTION BETWEEN THE RESEARCH AND OUR APPROACH.