A Revolution in Understanding
Recent scientific studies indicate that you can take a placebo, know its a placebo, and still get the benefits of the placebo effect. Mind blowing, right?
Although the science around honest placebos is relatively new, the placebo effect is perhaps the most studied phenomenon in history. We aim to open the door so that all can be empowered to use these revolutionary new learnings for better wellness.
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OUR STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. OUR PRODUCTS ARE NOT INTENDED TO DIAGNOSE, CURE, TREAT OR PREVENT ANY DISEASE.
The Science Inspiring Us
Placebos Without Deception
In this groundbreaking study by Harvard's Ted Kaptchuk, patients with irritable bowel syndrome knowingly received a placebo and still reported significant improvement in their symptoms compared to those who received no treatment.
The Role of Patient Beliefs in Open-Label Placebo Effects
This study shows that participants' beliefs about placebos play a significant role in open-label placebo effects. Physiological allergic reactions were significantly reduced in patients with a strong belief in the placebo effect.
Open-Label Placebos Reduce test Anxiety and Improve Self-Management Skills
This study shows that open-label placebos may reduce test anxiety and improve self-management skills.
Open-Label placebos reduces fatigue in cancer survivors
This study shows that open-label placebos may reduce fatigue for cancer survivors. Participants who took open-label (honest) placebos reported significantly improved cancer related fatigue, while the control group did not.
A New Treatment in ADHD?
This study showed that pairing a stimulant with an open-label placebo may assist in stimulant dose reduction. ADHD behavior tended to remain the same when stimulant dosage was lowered when paired with an open-label (honest) placebo, and would deteriorate when it was lowered without placebo.
Altered placebos and drug labeling changes the outcome of episodic migraine attacks
This study shows that open-label placebos may reduce migraine pain. Relative to no treatment, the open-label placebo accounted for more than 50% of the drug effect (Maxalt).